We scope your business on a discovery call, connect your existing CRM, calendar, inbox, and booking tools, and build AI workflows that fit how you actually work. Then we stay on.
Most AI platforms hand you a blank canvas and expect you to build on it. Animus is different: our team does the scoping, the connection, and the build. You get a running integration — not a tool you have to learn.
1
Discovery call. We map your business.
In a 30–45 minute call, we get into the detail of how your business actually runs: which tools you use, where the bottlenecks are, and what a good integration looks like for you. We come out with a clear scope — systems to connect, workflows to build, what ‘live’ means for your business specifically.
You bring:
30–45 minutes of your time
Access to your existing tools (CRM, calendar, inbox, booking system)
A sense of your biggest operational bottleneck
Any brand voice or tone guidelines
We produce:
A scoped integration plan
A clear timeline to live
A list of systems we'll connect
Confirmation of what the AI will handle on day one
2
We build. You get on with the job.
Our team connects your systems, trains the AI on your actual data — client history, product catalogue, case types, whatever applies — and builds workflows around how your business runs. We test against real scenarios before anything goes live. No handoff docs, no tutorials. Just a working system.
We connect:
Your CRM (HubSpot, Pipedrive, or custom)
Your calendar and booking system
Your email inbox or helpdesk
Any other relevant systems from your scope call
We build:
AI workflows specific to your industry and business
Trained on your data, not a generic template
Tested against real queries and edge cases
Deployed and verified before we hand over
3
Live. And we stay on.
Your integration goes live within 5 working days of your discovery call. From here, we monitor it, iterate on it, and make changes when your business changes. You're not handed a settings panel — you're handed a running system with a team behind it.
Performance monitoring — we watch every workflow, every day
Continuous improvement — we update the AI when your business changes
Integration maintenance — if an API changes or a connection breaks, we fix it
Iteration and expansion — add new workflows as your needs grow
What 5 days looks like.
Day 1
Discovery call — we scope your systems and agree the build
Day 2–3
Integration build — we connect your tools and build workflows
Day 4
Testing — real scenarios, edge cases, your sign-off
Day 5
Live — your integration is running, monitored, supported ✓
Timelines depend on system complexity. Most builds complete in 5 working days.
After go-live: we stay on.
This is where Animus is fundamentally different from every other AI platform. When you configure an agent on Relevance AI, Make, or Botpress — you're responsible for it. With Animus, that's our job. Permanently.
Performance monitoring
We watch every workflow, every day. If response quality drops or something misbehaves, we fix it.
Model updates
AI improves constantly. Your integration improves with it, automatically.
Integration maintenance
If an API changes or a connection breaks, we fix it before you notice.
Content updates
Changed your pricing or services? Tell us and we update the AI's knowledge.
Escalation handling
We review flagged conversations and improve workflow behaviour based on real data.
You're not on your own.
Every client gets direct access to the team who built their integration. Not a help centre. Not a ticket queue. If something needs fixing, we fix it.
Need something different?
The workflows above are the most common starting points, but every integration is bespoke. If you have a specific CRM, an unusual workflow, or a regulated industry requirement, we scope it on the discovery call. If we can build it, we will.