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What are missed calls actually costing you?
Most owners guess a few hundred pounds a month. The real number is usually tens of thousands a year. Answer six questions and see yours.
Step 1 · What kind of business are you?
Step 2 · Your numbers
Small businesses miss 62% on average — most owners underestimate this.
Answered phone leads convert at ~46% in home services (Invoca).
Around 40% of business calls arrive outside opening hours — we've added the ones you never even see.
You're losing roughly
That's £1.1k a week, walking straight past you to whoever picks up.
752
enquiries missed / year
188
lost customers / year
9h
on the phone / month
An Animus agent answering every call, 24/7, would recover ~£48k of that.
From £99/month — on your numbers, a 40× return from month one.
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This isn't scare-mongering. It's maths.
Every multiplier in the calculator comes from published research — and we rounded them all in the conservative direction.
62%
of calls to small businesses go unanswered
411 Locals, 30-day study ↗
85%
of unanswered callers never call back
BIA/Kelsey Research
40%
of business calls arrive outside opening hours
Call Experts
78%
of customers buy from whoever responds first
MIT / HBR ↗
One recovered call covers a month's subscription.
Your Animus agent answers every call, every hour, and books the job while your competitors' phones ring out.
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